It’s Sunday night and you’re quickly logging into your Gmail to see if there are any urgent emails that require your attention. While you’re still basking in the glow of a well-enjoyed weekend, you instantly come crashing down when you see just how many emails you’ve accumulated in your inbox. A quick scan confirms what you already thought: Your inbox is FULL of marketing emails.
Before you let yourself get too frustrated with all of these emails, take a moment to think about the people on the other end, that’s right: The Senders. It’s actually a little sad when you consider how much time these marketers spend writing those emails, only to have them deleted without more than a passing glance. But…what if we could share with you the ins and outs of email marketing? Good news, we can! Here we dish on all of the ways you can give your marketing emails the best chance to be seen and read.
Tuesday is Your New Favorite Day of the Week
That’s right! If you wanted to know the prime day for sending an email, Tuesday is your best bet. According to multiple studies, Tuesday wins hands down. If Tuesdays just aren’t your thing, you should go with Thursdays or Wednesdays instead, which follow Tuesdays in popularity.
The Early Bird Doesn’t Always Get the Worm?
Feel free to hit the snooze button a few more times because you’ve got until 10 am before you need to get your email out! Other key times to consider? Late night (we’re talking past 8 pm), afternoon (we’re looking at you 2 pm), and, first thing in the morning (that’s right, we didn’t fully escape the 6 am hour).
Make The First Few Words Count
You could have the best email in the world but no one will open it if it has a lame title like “New Feature Update.” What might have worked a decade ago just isn’t going to cut it anymore. Instead, consider hard to ignore titles like “12 Reasons to Eat Peanut Butter,” “Stop Biting Your Nails Today,” and “Finally! Now You Can Start Doing This Today!” These titles entice readers and invite them to learn more by opening the email and reading the contents.
Design, Design, Design
You’ve written an email chock-full of incredible content so all you need to do now is press send, right? Wrong! Consider the design of your email. Plain text is by far the simplest method but it’s not usually the most impactful. If you’re looking to wow your subscribers, considering elevating your email game by incorporating an HTML stylized template. If that’s a bit too advanced, start by adding a few images and playing up keywords.
When it comes to your marketing strategy, email marketing is a vital component. That’s why we shared the above tips to help make your job a little easier. Still, let us know what you think of our tips. Here at Six Stories, we’d love to hear what worked for you!
If you want to stay updated with what we’re up to, you can sign-up for our newsletter here and be the first to know everything!
Latest posts by Guest Author (see all)
- How To Own The Holidays - December 21, 2018
- Marketing Analytics 101 - November 28, 2018
- What a Marketer Should Do on Thanksgiving - November 16, 2018