Using Virtual Avatars in Digital Marketing

Using Virtual Avatars in Digital Marketing

Have you ever thought about how digital avatars for marketing could change the game? Like stepping into a virtual dressing room and trying on clothes with an avatar that looks just like you. Or, chatting with an AI-powered digital influencer who understands your style...
7 Ways to Craft an Appealing Instagram Account

7 Ways to Craft an Appealing Instagram Account

We all get it: Instagram is a big deal. But getting it right… that’s a bigger deal. Having trouble believing just how big of a deal Instagram is? To date, over 40 billion Instagram photos have been shared with 95 million photos and videos being shared daily. So...
What Do Millennials Really Think About Social Media?

What Do Millennials Really Think About Social Media?

Nowadays, it seems like the word “millennial” is thrown around pretty frequently. Although, it’s understandable given that millennials comprise 25% of the US population and have more than a trillion dollars worth of buying power. So it makes sense...
6 Ways to Repurpose Your Content

6 Ways to Repurpose Your Content

Last week, I did a webinar for Search Engine Journal titled Thinking Outside the Text Box: 6 Ways to Increase the Life of Your Content that was all about how to repurpose your content into other types and mediums. Turning your content into other pieces can help you:...
What is YouTube Music Key and Why Should You Care?

What is YouTube Music Key and Why Should You Care?

It’s hard to say if the ascendency of YouTube as a music delivery platform was foreseen by its founders. Surely they imagined that music videos would find their place on the platform, but the widespread primacy of audio tracks without significant or important video...
Sometimes YouTube Comments Are Amazing

Sometimes YouTube Comments Are Amazing

Just when you thought you’ve lost hope in the human race, you are lead down the YouTube rabbit hole to a series of music videos by The Gap Band (here’s my favorite) only to find a wealth of amazing commenters that are quippier than the New Girl cast:...