Black Friday Early Access - Alia
Black Friday FAQs
When does the Black Friday sale start?
Early access opens on Friday 20th November at 3pm (UK time) for everyone on our early access list. The sale then opens to everyone at 4pm.
What’s the discount?
It’s our biggest ever sale: 50% off all bridesmaid dresses and 20–50% off everything else, sitewide.
Do I need a discount code?
No code needed. Discounts will be applied automatically.
Can I use a discount code on top of the sale?
Unfortunately not. Discount codes can’t be used on top of our Black Friday prices.
Can I use a gift card during Black Friday?
Yes! Gift cards can be redeemed during our Black Friday sale.
Can I change my address or cancel my order after I’ve placed it?
Unfortunately we’re unable to amend or cancel orders once they’ve been placed. If you need to make a change, we recommend placing a new order and returning your original order once it arrives.
What’s your returns policy?
We’ve extended our returns for Christmas. Orders placed between 11th November and 1st December 2026 can be returned up until 4th January 2027.
Items must be returned in their original condition. See our returns policy
Can I exchange a sale item, and will I keep the sale price?
Yes. Our free size exchanges work exactly the same during Black Friday, and you’ll keep the price you paid. For a different style or colour, simply return your item for a refund and place a new order.
Stock isn’t guaranteed during the sale, so if you need an exchange, we recommend registering it as soon as you can.
I ordered just before the sale. Can you refund the difference?
Unfortunately we’re unable to price match or refund the difference on orders placed before the sale goes live.