Your audience is telling you what content they want. Are you listening?

Your audience is telling you what content they want. Are you listening?

When you work with an organization for years (or even months), the industry lingo, company product offerings, and mission statements become ingrained in everything you do. For marketers, this can be both a blessing and curse: Being knowledgeable about your industry is crucial to good marketing, but it may also come with a knowledge bias that makes it difficult to think inside the mind of your actual customers.

READ THE ENTIRE POST ON SALESFORCE

Pinky Columbres

Pinky Columbres

Pinky is a graduate of Bachelor of Science in Ecological and Environmental Engineering with mastery on Waste Water Management. She has worked for international companies for 12 years, then later shifted to virtual work to accommodate motherhood. Since then, she has been working virtually for different clients around the globe as a Project Manager, Recruiter, Customer Support and took up many other roles that help support her clients in their businesses. In her spare time, Pinky loves reading, swimming, and spending time with family.