Lead scoring is an effective model that helps sales and marketing departments identify which prospects are potentially most valuable to the company and its current sales funnel. A lead scoring system only works when it is properly set up and used on a regular basis. Otherwise, it runs the risk of being a waste of marketing and sales’ time and resources.
Here are some important aspects of lead scoring and how they benefit your organization.
READ THE ENTIRE POST ON SALESFORCE
Latest posts by Guest Author (see all)
- How To Own The Holidays - December 21, 2018
- Marketing Analytics 101 - November 28, 2018
- What a Marketer Should Do on Thanksgiving - November 16, 2018