The Basic Science Behind Lead Scoring

The Basic Science Behind Lead Scoring

Lead scoring is an effective model that helps sales and marketing departments identify which prospects are potentially most valuable to the company and its current sales funnel. A lead scoring system only works when it is properly set up and used on a regular basis. Otherwise, it runs the risk of being a waste of marketing and sales’ time and resources.

Here are some important aspects of lead scoring and how they benefit your organization.

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Pinky Columbres

Pinky Columbres

Pinky is a graduate of Bachelor of Science in Ecological and Environmental Engineering with mastery on Waste Water Management. She has worked for international companies for 12 years, then later shifted to virtual work to accommodate motherhood. Since then, she has been working virtually for different clients around the globe as a Project Manager, Recruiter, Customer Support and took up many other roles that help support her clients in their businesses. In her spare time, Pinky loves reading, swimming, and spending time with family.