Beyond Surveys: How to Measure Customer Satisfaction

Beyond Surveys: How to Measure Customer Satisfaction

Customer satisfaction has a major impact on several facets of your business, including sales, brand sentiment, marketing and advertising strategies, and more. Getting customer feedback via surveys is usually a fairly effective way to hear from your customers. However, since not everyone responds, and you don’t know if you’re getting the full picture or a fully honest answer, it’s necessary to track other customer satisfaction metrics. This data can help you get the full picture of how happy customers are with your products or services.

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Spencer Childress

Spencer Childress

Spencer Childress has a bachelors degree in Physics and enjoys data-driven projects. He helps Six Stories with research and website changes.