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Everyone worth their social media salt knows to regularly monitor for brand mentions, but there is a small corner of social media that many people aren’t checking at all: common misspellings, abbreviations, and misused hashtags. Believe or it not, a fairly healthy subset of your customers are likely not spelling your company’s official name, its products, or even its tagline correctly. It’s up to us as social media marketers to track these mistakes and make the best possible use of them that we can.
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