A recent survey from research firm Gartner estimates that by 2014, 10-15% of all reviews left by users on social media sites will be paid for by the companies themselves. While this isn’t a new phenomenon, companies may not see the potential downfalls of going overboard when it comes to paid social media interactions and reviews.
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Spencer Childress
Spencer Childress has a bachelors degree in Physics and enjoys data-driven projects. He helps Six Stories with research and website changes.