Whenever the marketing industry releases its speculations for what is going to be “hot” for the coming year, it’s a sure sign that the focus they name will soon be manipulated by those looking for ways to make it work for them, while putting in as little effort as possible. This year, it is content marketing. According to the B2B content marketing benchmark report by Content Marketing Institute and MarketingProfs, 93% of marketers polled say they are already using content marketing and 73% are producing more content than they did a year previous.
Spencer Childress
Spencer Childress has a bachelors degree in Physics and enjoys data-driven projects. He helps Six Stories with research and website changes.