As more people become obsessed with Snapchat, brands have a unique opportunity to reach their audiences. This platform’s user base continues to explode in growth: 60 percent of daily Snapchat users contribute content. Furthermore, there are 10 billion daily video views, and over 9,000 Snaps are sent every second.
Snapchat’s statistics are staggering and should excite marketers. However, to take advantage of this platform, it takes savvy planning, strategy, and cohesive messaging to pull it off. Here are a few brands doing Snapchat marketing the right way, and what we can learn from them.
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