Email Opt-Ins: Why They Make Your Campaigns Stronger

Email Opt-Ins: Why They Make Your Campaigns Stronger

Canada’s Anti-Spam Legislation (CASL) requires implied or express consent to promote your organization, products or services through email, and certain details must be included on every message. But once you have their permission, it’s important to keep the following best practices in mind.

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Pinky Columbres

Pinky Columbres

Pinky is a graduate of Bachelor of Science in Ecological and Environmental Engineering with mastery on Waste Water Management. She has worked for international companies for 12 years, then later shifted to virtual work to accommodate motherhood. Since then, she has been working virtually for different clients around the globe as a Project Manager, Recruiter, Customer Support and took up many other roles that help support her clients in their businesses. In her spare time, Pinky loves reading, swimming, and spending time with family.