Email Opt-Ins: Why They Make Your Campaigns Stronger

Email Opt-Ins: Why They Make Your Campaigns Stronger

Canada’s Anti-Spam Legislation (CASL) requires implied or express consent to promote your organization, products or services through email, and certain details must be included on every message. But once you have their permission, it’s important to keep the following best practices in mind.

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June 25, 2016