Why Going Viral Doesn’t Guarantee Social Media Success: Methods and Metrics You Need to Know

Why Going Viral Doesn’t Guarantee Social Media Success: Methods and Metrics You Need to Know

When social media content first started going viral, with videos from everyday people suddenly getting millions of views seemingly overnight, businesses began looking for ways they could replicate that effort. Some companies have been successful with commercials (such as the VW Darth Vader Super Bowl commercial), and others have used tweets, photos, and other promotions to make it big on social media. However, not all companies can create a piece of content that’s worthy of going viral, nor are companies prepared to handle the outcome of a viral post.

READ THE ENTIRE POST ON SALESFORCE

Pinky Columbres

Pinky Columbres

Pinky is a graduate of Bachelor of Science in Ecological and Environmental Engineering with mastery on Waste Water Management. She has worked for international companies for 12 years, then later shifted to virtual work to accommodate motherhood. Since then, she has been working virtually for different clients around the globe as a Project Manager, Recruiter, Customer Support and took up many other roles that help support her clients in their businesses. In her spare time, Pinky loves reading, swimming, and spending time with family.