How to Use Online Coupons Without Cheapening Your Brand

How to Use Online Coupons Without Cheapening Your Brand

Most businesses want more customers but may be concerned about using coupons. The common fear is making a brand look “cheap” or that customers will begin relying on coupons to make any purchase.

However, coupons don’t have to weaken a company’s brand or make them look desperate.

When done right, coupon strategies can still drive regular-paying customer engagement while increasing brand loyalty. Used sparingly and without a predictable pattern, customers will stay vigilant for special deals from companies without relying on them. It’s a practiced marketing balance that can drive more business.

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Pinky Columbres

Pinky Columbres

Pinky is a graduate of Bachelor of Science in Ecological and Environmental Engineering with mastery on Waste Water Management. She has worked for international companies for 12 years, then later shifted to virtual work to accommodate motherhood. Since then, she has been working virtually for different clients around the globe as a Project Manager, Recruiter, Customer Support and took up many other roles that help support her clients in their businesses. In her spare time, Pinky loves reading, swimming, and spending time with family.