If you aren’t deep in the trenches of search engine optimization (SEO), long-tail and short-tail keywords may be a newer concept for you. However, once you realize the potential that long-tail keywords have for improving your SEO and online advertising campaigns, the easier it gets to create lists and implement them.
Long-tail keywords are search terms to optimize for that are longer than one or two words. For instance, “beauty salon” is short-tail, whereas “beauty salon in downtown Memphis” is a long-tail keyword. These long-tail keywords are more elaborate and descriptive, which makes it easier to drive the most targeted audience to your landing page, blog posts, or website.
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