Why Remarketing Needs Work

Why Remarketing Needs Work

Remarketing is a paid search strategy that continues to blow my friends’ and family’s minds. “Look!” they exclaim. “How did they know that I was wanting a purple duvet cover?” It’s at that point I explain remarketing to them and how cookies track your browsing history. The idea of remarketing is enough to make any marketer excited. But when actually put into practice, thetheory is much better than what actually happens.

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Spencer Childress

Spencer Childress

Spencer Childress has a bachelors degree in Physics and enjoys data-driven projects. He helps Six Stories with research and website changes.