Step Up Your Conversion Game: Is Your Website Properly Optimized?

Step Up Your Conversion Game: Is Your Website Properly Optimized?

CRO, which stands for conversion rate optimization, deals with optimizing your website, sales strategy, and marketing to get a higher conversion rate, which is when potential customers complete the end action that you were hoping for. For some, this is an email newsletter signup; for others, it is a completed lead generation form that’s sent to the sales team.

CRO not only typically involves SEO, which is search engine optimization, but it also ties in multiple departments: sales, customer service, marketing, and development. By looking at which aspects of your website are working, you can get a better idea of what’s not, which is where the “optimizing” comes into play.

READ THE ENTIRE POST ON SALESFORCE

Pinky Columbres

Pinky Columbres

Pinky is a graduate of Bachelor of Science in Ecological and Environmental Engineering with mastery on Waste Water Management. She has worked for international companies for 12 years, then later shifted to virtual work to accommodate motherhood. Since then, she has been working virtually for different clients around the globe as a Project Manager, Recruiter, Customer Support and took up many other roles that help support her clients in their businesses. In her spare time, Pinky loves reading, swimming, and spending time with family.