The Fear of Missing Out In the Digital Age: Harnessing the Power of FOMO Through Online Contests

The Fear of Missing Out In the Digital Age: Harnessing the Power of FOMO Through Online Contests

There are so many aspects of psychology to explore in marketing, but FOMO (fear of missing out) has to be one of the most powerful. Learning what drives FOMO and why its pull continues to be so strong with online users is helping for businesses looking to get more engagement and traffic to their website and through social media.

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Pinky Columbres

Pinky Columbres

Pinky is a graduate of Bachelor of Science in Ecological and Environmental Engineering with mastery on Waste Water Management. She has worked for international companies for 12 years, then later shifted to virtual work to accommodate motherhood. Since then, she has been working virtually for different clients around the globe as a Project Manager, Recruiter, Customer Support and took up many other roles that help support her clients in their businesses. In her spare time, Pinky loves reading, swimming, and spending time with family.