My dad was proud of his new “Internet-smart” TV and wanted to show it off to me on St. Patrick’s Day weekend last month. He showed me how he could log onto Facebook and view photos, update his status, etc. As he was showing me, all I could think was, “Would anyone really use this?” Judging by the time it took him to navigate to my profile, I concluded that surfing social media sites through a TV isn’t ideal. But, he was excited because he could log into Facebook from his TV — not because he necessarily wanted to.
READ ENTIRE POST ON MARKETING LAND
Spencer Childress
Spencer Childress has a bachelors degree in Physics and enjoys data-driven projects. He helps Six Stories with research and website changes.