E-Books

Interviews

Pieces of Marketing Insight

Below are some of the pieces Kelsey Jones has written for outlets like Salesforce, Search Engine Journal, Performancing, Social Media Examiner, and more.

Personalized Marketing is More Than Just a Name

Personalized Marketing is More Than Just a Name

Why Going Viral Doesn’t Guarantee Social Media Success: Methods and Metrics You Need to Know

Why Going Viral Doesn’t Guarantee Social Media Success: Methods and Metrics You Need to Know

Your audience is telling you what content they want. Are you listening?

Your audience is telling you what content they want. Are you listening?

The 6 Ways You Can Find the Best Candidate for the Job

The 6 Ways You Can Find the Best Candidate for the Job

From Random Numbers to Actionable Intel: How to Manage Your Big Data

From Random Numbers to Actionable Intel: How to Manage Your Big Data

The Basic Science Behind Lead Scoring

The Basic Science Behind Lead Scoring

Step Up Your Conversion Game: Is Your Website Properly Optimized?

Step Up Your Conversion Game: Is Your Website Properly Optimized?

The Benefits of Creating an Entertaining Customer Experience With Gamification

The Benefits of Creating an Entertaining Customer Experience With Gamification

4 Underused Marketing Basics to Kickstart Your Growth and Sales

4 Underused Marketing Basics to Kickstart Your Growth and Sales

Your Company Hired the Wrong Candidate. Now What?

Your Company Hired the Wrong Candidate. Now What?

Ready to Bolster Your Talent Pipeline? Try Facebook Jobs.

Ready to Bolster Your Talent Pipeline? Try Facebook Jobs.

Cover Letters: Why They’re Useful and How to Read Between the Lines

Cover Letters: Why They’re Useful and How to Read Between the Lines

8 Tips for Salespeople to Combat the 8-Second Attention Span

8 Tips for Salespeople to Combat the 8-Second Attention Span

Make Your Customers Feel Loved with Mass Personalization

Make Your Customers Feel Loved with Mass Personalization

Long-Tail Keywords: What They Are and Why You Need to Use Them

Long-Tail Keywords: What They Are and Why You Need to Use Them

Switch It Up: Adopt the Right Personality to Close the Sale

Switch It Up: Adopt the Right Personality to Close the Sale

Creative Snapchat Marketing: Learn How to Recreate Others’ Success

Creative Snapchat Marketing: Learn How to Recreate Others’ Success

6 B2B Online Marketing Predictions for 2017

6 B2B Online Marketing Predictions for 2017

How to Capitalize on Social Media User Mistakes

How to Capitalize on Social Media User Mistakes

Effective Internal Communication Relies on Company Culture

Effective Internal Communication Relies on Company Culture

5 Types of Content Marketing Metrics You Need to Know

5 Types of Content Marketing Metrics You Need to Know

How to Use 360-Degree Photos and Video in Social Media Marketing

How to Use 360-Degree Photos and Video in Social Media Marketing

The 5 Online Marketing Metrics You Must Understand and Why

The 5 Online Marketing Metrics You Must Understand and Why

Does Facebook Live Increase Engagement and Website Traffic? [STUDY]

Does Facebook Live Increase Engagement and Website Traffic? [STUDY]

5 Powerful Ways Podcasts Energize Your Marketing Playlist

5 Powerful Ways Podcasts Energize Your Marketing Playlist

How to Use Others’ Content to Benefit Your Sales Funnel

How to Use Others’ Content to Benefit Your Sales Funnel

How to Handle Every Type of Comment on Social Media

How to Handle Every Type of Comment on Social Media

Why Sales and Marketing Should Meet Once a Month

Why Sales and Marketing Should Meet Once a Month

What is a Customer Journey?

What is a Customer Journey?

Leapfrog Your Competition with Great Customer Service

Leapfrog Your Competition with Great Customer Service

How to Successfully Network at an Industry Event

How to Successfully Network at an Industry Event

Here are 7 Unusual Ways to Build a Robust Sales Pipeline

Here are 7 Unusual Ways to Build a Robust Sales Pipeline

How to Combine Content and SEO Strategy

How to Combine Content and SEO Strategy

How Machine Learning is Changing Search

How Machine Learning is Changing Search

Common Mistakes in #SEO & CMS: SEJ Summit Speaker Carolyn Shelby

Common Mistakes in #SEO & CMS: SEJ Summit Speaker Carolyn Shelby

How to Improve Search Visibility | #SEJSummit

How to Improve Search Visibility | #SEJSummit

What Content Marketers Can Learn From Journalism with The Daily Dot’s Amy Vernon

What Content Marketers Can Learn From Journalism with The Daily Dot’s Amy Vernon

How to Find People to Follow on Snapchat

How to Find People to Follow on Snapchat

How to Re-engage Your Email Subscribers

How to Re-engage Your Email Subscribers

How to Set Up Your Business on Pinterest

How to Set Up Your Business on Pinterest

How to Create Search Engine Optimized Facebook and Twitter Profiles

How to Create Search Engine Optimized Facebook and Twitter Profiles

The Best Free iPhone Applications for Social Media Marketing

The Best Free iPhone Applications for Social Media Marketing

Nine Best Social Media Influencers to Follow on Twitter

Nine Best Social Media Influencers to Follow on Twitter

How to Use Plugins to Increase Social Media Engagement

How to Use Plugins to Increase Social Media Engagement

How to Navigate the New Google Plus Layout

How to Navigate the New Google Plus Layout

How Can the 2012 Olympics Help Your Social Media Strategy?

How Can the 2012 Olympics Help Your Social Media Strategy?

The Benefits and Downfalls of Using Social Media Advertising

The Benefits and Downfalls of Using Social Media Advertising

How to Prevent Social Media Fatigue

How to Prevent Social Media Fatigue

Four Ways to Make Your Company Stand Out on LinkedIn

Four Ways to Make Your Company Stand Out on LinkedIn

How to Incorporate E-Books Into Your Social Media Marketing Strategy

How to Incorporate E-Books Into Your Social Media Marketing Strategy

How to Combine Your Public Relations and Social Media Strategies

How to Combine Your Public Relations and Social Media Strategies

Are you Neglecting Your Video Marketing?

Are you Neglecting Your Video Marketing?

Five Great Social Media Books

Five Great Social Media Books

How to Get Your Content Shared Via Social Media

How to Get Your Content Shared Via Social Media

Do You Tie in Your Blog With Your Social Media?

Do You Tie in Your Blog With Your Social Media?

Online Advertising Strategies To Get Out of PPC Limbo

Online Advertising Strategies To Get Out of PPC Limbo

How to Promote Events via Facebook

How to Promote Events via Facebook

Location-Based Social Application SEO

Location-Based Social Application SEO

How to Utilize Facebook Insights

How to Utilize Facebook Insights

The Top 5 Marketing Tricks on Pinterest

The Top 5 Marketing Tricks on Pinterest

How to Maintain Social Media Account Security

How to Maintain Social Media Account Security

Workflow Productivity Tools That Help Your Social Media Strategy

Workflow Productivity Tools That Help Your Social Media Strategy

5 Mistakes Bloggers are Making With Social Media

5 Mistakes Bloggers are Making With Social Media

Oversharing vs. Undersharing in Social Media

Oversharing vs. Undersharing in Social Media

How to Be Compliant with Facebook and Twitter Promotions

How to Be Compliant with Facebook and Twitter Promotions

How to Work With Bloggers for Social Media Contests

How to Work With Bloggers for Social Media Contests

How Important are Social Media Reviews?

How Important are Social Media Reviews?

How to Combine Real-World and Social Media Marketing

How to Combine Real-World and Social Media Marketing

Stay Connected With Customers Via Social Media While Out of the Office

Stay Connected With Customers Via Social Media While Out of the Office

Offering Free Resources via Social Media to Increase Engagement

Offering Free Resources via Social Media to Increase Engagement

Is Your Company on Instagram?

Is Your Company on Instagram?

Three Places to Syndicate Your Internet Marketing or Social Media Content

Three Places to Syndicate Your Internet Marketing or Social Media Content

What Are the Benefits of Scheduling Your Social Media?

What Are the Benefits of Scheduling Your Social Media?

How to Use Twitter Hashtags to Your Advantage

How to Use Twitter Hashtags to Your Advantage

How to Make the Most of LinkedIn Groups

How to Make the Most of LinkedIn Groups

Four Free Social Media WordPress Plugins

Four Free Social Media WordPress Plugins

Three Social Sharing Networks You Might Have Forgotten About

Three Social Sharing Networks You Might Have Forgotten About

How to Verify Your Website on Pinterest

How to Verify Your Website on Pinterest

Stay Updated on Social Media with Webinars

Stay Updated on Social Media with Webinars

Four Online Tools to Help You Be More Productive Online

Four Online Tools to Help You Be More Productive Online

What NOT to Do on LinkedIn

What NOT to Do on LinkedIn

How to Utilize the Personalization Features of Facebook

How to Utilize the Personalization Features of Facebook

How to Find Social Media Posting Ideas

How to Find Social Media Posting Ideas

How to Participate in Twitter Chats

How to Participate in Twitter Chats

How to Market Your Business on Pinterest

How to Market Your Business on Pinterest

Four Free Photo Editors For Marketing Campaigns

Four Free Photo Editors For Marketing Campaigns

How to Implement Internet Memes into Your Social Strategy

How to Implement Internet Memes into Your Social Strategy

Does Your e-Commerce Site Need to be on Wanelo?

Does Your e-Commerce Site Need to be on Wanelo?

Have You Heard of Pheed Yet?

Have You Heard of Pheed Yet?

5 Resources and Tools for Social Media Productivity

5 Resources and Tools for Social Media Productivity

Are You Sharing the Right Type of Content?

Are You Sharing the Right Type of Content?

How to Utilize Twitter Marketing Strategies

How to Utilize Twitter Marketing Strategies

Why You Should Read RSS Feeds

Why You Should Read RSS Feeds

The Benefits of Content Marketing

The Benefits of Content Marketing

What to Focus on When Implementing a Guest Blogging Strategy

What to Focus on When Implementing a Guest Blogging Strategy

How to Utilize Google Analytics for Social Media

How to Utilize Google Analytics for Social Media

How to Promote Your Guest Blog Posts on Social Media

How to Promote Your Guest Blog Posts on Social Media

5 Free Photo Editors For Viral Image Creation

5 Free Photo Editors For Viral Image Creation

YouTube Live Streaming Now Available for More Users

YouTube Live Streaming Now Available for More Users

Netflix Launches Customized Multiple User Profiles

Netflix Launches Customized Multiple User Profiles

Video Facebook Ads Reportedly Coming Soon

Video Facebook Ads Reportedly Coming Soon

Share Positivity with Friends on New Social Site “Happier”

Share Positivity with Friends on New Social Site “Happier”

Stylish Aluminum Activity Tracker Shine Now on Sale

Stylish Aluminum Activity Tracker Shine Now on Sale

iOS 7 Targets “Apple Picking” Phone Thefts

iOS 7 Targets “Apple Picking” Phone Thefts

Should You Blog Anonymously?

Should You Blog Anonymously?

Why Bloggers Should Also Be SEO Experts

Why Bloggers Should Also Be SEO Experts

How to Protect Your Content From Plagiarism

How to Protect Your Content From Plagiarism

Is PPC For Your Blog To Get Traffic Worth the Cost?

Is PPC For Your Blog To Get Traffic Worth the Cost?

How Listening to Music Can Make You a Better Blogger

How Listening to Music Can Make You a Better Blogger

How to Increase Blog Comments

How to Increase Blog Comments

4 Things the White House Blog is Doing Right

4 Things the White House Blog is Doing Right

How Do You Handle Blogging While Out of Town?

How Do You Handle Blogging While Out of Town?

Are You Using Instagram Embed Enough on Your Blog?

Are You Using Instagram Embed Enough on Your Blog?

How to Find Keywords For Blogging

How to Find Keywords For Blogging

How Much Should You Charge For Sponsored Blog Posts?

How Much Should You Charge For Sponsored Blog Posts?

5 Little Things That Make a Big Difference in Your Blog’s SEO

5 Little Things That Make a Big Difference in Your Blog’s SEO

Why You Should Consider Syndicating Your Blog

Why You Should Consider Syndicating Your Blog

Blogger vs WordPress: Which is Better For You?

Blogger vs WordPress: Which is Better For You?

The Places to Find Free Premium WordPress Themes

The Places to Find Free Premium WordPress Themes

Why Marketing Your Blog is Crucial to Its Success

Why Marketing Your Blog is Crucial to Its Success

Is Bad SEO Undermining Your Great Content?

Is Bad SEO Undermining Your Great Content?

5 Plugins to Keep Your WordPress Blog Secure

5 Plugins to Keep Your WordPress Blog Secure

5 Guidelines For Sponsored Reviews

5 Guidelines For Sponsored Reviews

Are You Varying Your Content Enough?

Are You Varying Your Content Enough?

Three Blogging Lessons We Can Learn From Public Relations

Three Blogging Lessons We Can Learn From Public Relations

Why It’s Important to Stay on a Single Topic Within Blog Posts

Why It’s Important to Stay on a Single Topic Within Blog Posts

3 Benefits of Being a Blog Ghostwriter

3 Benefits of Being a Blog Ghostwriter

How to Find Blogs to Pitch Guest Posts

How to Find Blogs to Pitch Guest Posts

How to Encourage Commenting on Your Blog Posts

How to Encourage Commenting on Your Blog Posts

You’re Hurting Your Blog: Get Involved in Social Media Before It’s Too Late

You’re Hurting Your Blog: Get Involved in Social Media Before It’s Too Late

How Pinterest Can Cure Writer’s Block

How Pinterest Can Cure Writer’s Block

How to Perfect Your Blogger Bio

How to Perfect Your Blogger Bio

Would Your Blog Benefit From a Tumblr?

Would Your Blog Benefit From a Tumblr?

Is Google+ Part of Your Blogging Strategy?

Is Google+ Part of Your Blogging Strategy?

How to Brainstorm Blog Post Topics

How to Brainstorm Blog Post Topics

How to Provide Great Blog Content Without Being Too Salesy

How to Provide Great Blog Content Without Being Too Salesy

Maximizing Your Content: 5 Ideas for Repurposing Blog Posts

Maximizing Your Content: 5 Ideas for Repurposing Blog Posts

5 Traffic-Driving B2B Blog Topic Ideas

5 Traffic-Driving B2B Blog Topic Ideas

Successful B2B Marketing is Optimized For Users First

Successful B2B Marketing is Optimized For Users First

How to Craft a B2B Email Marketing Strategy That Works

How to Craft a B2B Email Marketing Strategy That Works

3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts

3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts

4 Myths About B2B Marketing That Everyone Thinks are True

4 Myths About B2B Marketing That Everyone Thinks are True

Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon

Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon

How to Create Genuine Experiences in Your Online Marketing Campaigns

How to Create Genuine Experiences in Your Online Marketing Campaigns

What the World Would Be Like If B2B Marketing Didn’t Exist?

What the World Would Be Like If B2B Marketing Didn’t Exist?

3 Online Marketing Elements The B2B Organization Should Not Overlook

3 Online Marketing Elements The B2B Organization Should Not Overlook

Study: More Images Means Less Clicks for Email Marketers

Study: More Images Means Less Clicks for Email Marketers

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

Why You Should Reshare Your Social Media Content

Why You Should Reshare Your Social Media Content

8 Time Management Tips For B2B Marketers

8 Time Management Tips For B2B Marketers

Will Your Company’s Online Community Fail?

Will Your Company’s Online Community Fail?

Failure To Adopt Social Media Poses Personal And Professional Risks

Failure To Adopt Social Media Poses Personal And Professional Risks

How To Market Your Consumer-Based Business On Pinterest

How To Market Your Consumer-Based Business On Pinterest

How To Stay Up To Date On Current News Via Social Media

How To Stay Up To Date On Current News Via Social Media

5 Tips For Making Your Google+ Company Page Better

5 Tips For Making Your Google+ Company Page Better

Do Your Employees Have Multiple Social Media Accounts?

Do Your Employees Have Multiple Social Media Accounts?

How To Cross-Promote Social Media And Mobile Applications

How To Cross-Promote Social Media And Mobile Applications

Building And Supporting Online Communities Within Facebook And Twitter

Building And Supporting Online Communities Within Facebook And Twitter

The Top Five Things Businesses Can Do On Pinterest

The Top Five Things Businesses Can Do On Pinterest

Is it Possible To Overdo Your Company’s Social Media Presence?

Is it Possible To Overdo Your Company’s Social Media Presence?

Does Your Company Pay For Social Media Reviews?

Does Your Company Pay For Social Media Reviews?

The Importance Of Setting Up Google+ Authorship

The Importance Of Setting Up Google+ Authorship

Do You Have A Social Content Strategy?

Do You Have A Social Content Strategy?

Where Will Facebook Marketing Be In The Next Nine Years?

Where Will Facebook Marketing Be In The Next Nine Years?

Is Social Content Curation The Next “Better” Thing?

Is Social Content Curation The Next “Better” Thing?

Do Users Want To Access Social Media From Anywhere?

Do Users Want To Access Social Media From Anywhere?

How To Organize A Social Media Content Strategy

How To Organize A Social Media Content Strategy

How To Make The Most Of The Google+ Design Changes

How To Make The Most Of The Google+ Design Changes

Why Content, Social Media & Great Websites Are Now Considered “The Basics”

Why Content, Social Media & Great Websites Are Now Considered “The Basics”

5 Reasons Why Your Business Shouldn’t Be On Social Media

5 Reasons Why Your Business Shouldn’t Be On Social Media

How Will Discovery Change Search & Social?

How Will Discovery Change Search & Social?

Beyond Gathering Likes: Moving Past Followers & Fans

Beyond Gathering Likes: Moving Past Followers & Fans

Why CEOs Need To “Get” Social Media

Why CEOs Need To “Get” Social Media

The Benefits Of Facebook Timeline Changes For Businesses

The Benefits Of Facebook Timeline Changes For Businesses

Is Your Business Too Reliant On Social Media?

Is Your Business Too Reliant On Social Media?

Utilizing Social Media To Celebrate Milestones As Marketing Opportunities

Utilizing Social Media To Celebrate Milestones As Marketing Opportunities

The Power Of Hashtags On Twitter

The Power Of Hashtags On Twitter

How To Avoid A Social Media One Track Mind For Businesses

How To Avoid A Social Media One Track Mind For Businesses

How Viral Marketing Has The Potential To Promote Or Destroy Your Brand

How Viral Marketing Has The Potential To Promote Or Destroy Your Brand

GetGlue Integrates With Foursquare, HBO Sports & More

GetGlue Integrates With Foursquare, HBO Sports & More

How To Find Hidden SEO Opportunities On Twitter

How To Find Hidden SEO Opportunities On Twitter

Engaging In Entertainment Social Networks

Engaging In Entertainment Social Networks

The iPad As Platform For SEM & Social Media Marketing

The iPad As Platform For SEM & Social Media Marketing

How To Monetize Social Media: The Right Way

How To Monetize Social Media: The Right Way

Measure The Value Of A Fan Or Follower In Social Media

Measure The Value Of A Fan Or Follower In Social Media

4 Types Of Mobile Content You May Be Neglecting

4 Types Of Mobile Content You May Be Neglecting

Why Content Should Be For The Reader First

Why Content Should Be For The Reader First

Why Journalists Make Great Content Marketers

Why Journalists Make Great Content Marketers

How To Use Your Community To Create Content

How To Use Your Community To Create Content

Losing Money By Not Thinking About A Content Marketing Strategy

Losing Money By Not Thinking About A Content Marketing Strategy

How to Create Mobile Content as Fierce as RuPaul

How to Create Mobile Content as Fierce as RuPaul

5 Ways Storytelling In Marketing Can Take Some Lessons From Seinfeld

5 Ways Storytelling In Marketing Can Take Some Lessons From Seinfeld

Variety Brings Visitors: Create Your Own Content Marketing Carnival

Variety Brings Visitors: Create Your Own Content Marketing Carnival

Walter White’s Guide to Customer Communications

Walter White’s Guide to Customer Communications

Why Remarketing Needs Work

Why Remarketing Needs Work

5 Reasons You Are Terrible at Content Marketing

5 Reasons You Are Terrible at Content Marketing

What Subconscious Mind Blocks Are Preventing You From Being Awesome?

What Subconscious Mind Blocks Are Preventing You From Being Awesome?

5 Great Online Fitness Challenges

5 Great Online Fitness Challenges

10 Digital Marketing Conferences That Are Perfect For Newbies

10 Digital Marketing Conferences That Are Perfect For Newbies

The Rise of the Content Marketer Role

The Rise of the Content Marketer Role

Why You’re Doing Digital Public Relations Wrong

Why You’re Doing Digital Public Relations Wrong

Snapchat COO Emily White Covers Generation Z at #FordNAIAS

Snapchat COO Emily White Covers Generation Z at #FordNAIAS

Twitter Study Shows How Mentions, Length, and Images Affect Engagement

Twitter Study Shows How Mentions, Length, and Images Affect Engagement

14 of The Best Paid Search and SEO Tools

14 of The Best Paid Search and SEO Tools

Why Nostalgia Marketing Works

Why Nostalgia Marketing Works

#SEJBookClub: How The 4-Hour Work Week Changed My Life

#SEJBookClub: How The 4-Hour Work Week Changed My Life

How to Effectively Use Visual Storytelling [INFOGRAPHIC]

How to Effectively Use Visual Storytelling [INFOGRAPHIC]

What Reddit AMAs Teach Us about Marketing [INFOGRAPHIC]

What Reddit AMAs Teach Us about Marketing [INFOGRAPHIC]

#SEJBookClub: Smartcuts: Why Some Succeed When Others Flop

#SEJBookClub: Smartcuts: Why Some Succeed When Others Flop

How to Utilize Instagram Autocomplete to Find The Perfect Hashtags

How to Utilize Instagram Autocomplete to Find The Perfect Hashtags

Google and SEJ Launch ‘Ask the AdSense Guy’

Google and SEJ Launch ‘Ask the AdSense Guy’

Who Has the Most Valuable Search Traffic? [INFOGRAPHIC]

Who Has the Most Valuable Search Traffic? [INFOGRAPHIC]

How Speaking at Conferences Can Help Your Exposure & Expertise

How Speaking at Conferences Can Help Your Exposure & Expertise

How Did GoDaddy Build Their Own Search Engine?

How Did GoDaddy Build Their Own Search Engine?

Book Review: How Recognizing Your Behavior Makes You a Better Person

Book Review: How Recognizing Your Behavior Makes You a Better Person

5 Reasons to Build a Newsletter Email List That Doesn’t Focus on Making Money

5 Reasons to Build a Newsletter Email List That Doesn’t Focus on Making Money

4 Tips to Create the Perfect Cover Photo on Any Social Network

4 Tips to Create the Perfect Cover Photo on Any Social Network

How to Build Your Credibility by Answering Questions

How to Build Your Credibility by Answering Questions

How Boolean Search Improves Your Social Media Monitoring

How Boolean Search Improves Your Social Media Monitoring

4 Ways Facebook Groups Can Improve Fan Relationships

4 Ways Facebook Groups Can Improve Fan Relationships

How to Become a Twitter Marketing Pro with $0 Budget

How to Become a Twitter Marketing Pro with $0 Budget

How to Choose and Use Hashtags to Your Advantage

How to Choose and Use Hashtags to Your Advantage

5 Powerful Ways Podcasts Energize Your Marketing Playlist

5 Powerful Ways Podcasts Energize Your Marketing Playlist

How to Improve Social Media Customer Service

How to Improve Social Media Customer Service

How to Turn a Marketing Faux Pas into a New Customer

How to Turn a Marketing Faux Pas into a New Customer

How to Turn Instagram Likes Into Sales

How to Turn Instagram Likes Into Sales

Quickbooks: 5 Best Practices for Customer Relationship Management

Quickbooks: 5 Best Practices for Customer Relationship Management

The Importance of Reliable Customer Support

The Importance of Reliable Customer Support

How to Calculate the ROI of a Loyal Customer

How to Calculate the ROI of a Loyal Customer

Quickbooks: 3 Brands That Went the Extra Mile and Boosted ROI

Quickbooks: 3 Brands That Went the Extra Mile and Boosted ROI

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